PinnedPublished inThe StartupTurn Your Meetings into Crunch TimeIn my last job, I spent seventy percent of my working hours in meetings. Mostly I was running from meeting to meeting. I’ve visited up to…Aug 1, 2019Aug 1, 2019
✈️ How Fly Fairly Turned a Profit by Staying Small, Focused, and Unapologetically FairA Chief Product Officer’s analysis of why service design principles beat feature proliferation — and what this means for every product…May 27May 27
The Startup Psychology Playbook: 5 Emotional Triggers That Scale Without Big BudgetsHow scrappy startups can compete with giants using psychology — no massive ad spend requiredMay 23May 23
Google I/O 2025: The End of Marketing as We Know ItHow Google’s latest AI breakthroughs signal a fundamental shift in consumer behaviour — and why most brands aren’t readyMay 22May 22
The $67 Billion Secret: Why Your Brain Buys Before You Even ThinkThe hidden psychology behind every purchase decision — and why emotion always wins over logicMay 22May 22
Web of Words: Escaping the Enticement of AI PromptsDelving into the universe where generative AI tools have astonishingly evolved to comprehend and engage in robust interactions with users.Oct 8, 2023Oct 8, 2023
Why I quit LinkedInThis article contains criticism which, I believe, leads to new opportunities in behaviour-led innovation.Oct 6, 2023Oct 6, 2023
Generational Shifts in Entrepreneurial Attributes: Gen Z, Y, X and Baby BoomersShifting Priorities in the Evolution of EntrepreneurshipSep 29, 2023Sep 29, 2023
Cultivating an Entrepreneurial Mindset in MarketersNavigating Challenges and Elevating BrandsSep 27, 2023Sep 27, 2023
Ask Questions to Show Your ValueI was in a conversation with a potential client today. They are a collective of experts aiming to support other service-based businesses…Sep 23, 2022Sep 23, 2022
