Ask Questions to Show Your Value

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2 min readSep 23, 2022
Me ideating :)

I was in a conversation with a potential client today. They are a collective of experts aiming to support other service-based businesses. They need help in launching the business.

The spokesperson asked me about my work experience. I replied, “I am a service designer. I design and simulate the experience for your customers before you develop and launch your product or service.” I could see the blank look on her face. It was not the first time for me in that awkward situation.

Service design is an abstract role in business, not defined well although its core is about understanding the customer and drawing/telling the story accordingly. The service designer role can not tell itself to its audience. It is more of a generalist position where you highly use soft skills and some easily-learnable methodologies.

What is service design?

My words above were only an introduction to the conversation. Within a 5-minute timeframe, I needed to show my professional intent with more solid expressions. But it should be effortless and figurable for her.

A good service designer asks smart questions to understand the situation. So I fired my questions to the spokesperson to show her what I may offer with example.



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Startup Coach | Growth strategist unifying service design, data and consumer behaviour to build loved products, mum of 3, Stoic, Londoner— in Omnia Paratus