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Generational Shifts in Entrepreneurial Attributes: Gen Z, Y, X and Baby Boomers

Shifting Priorities in the Evolution of Entrepreneurship

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5 min readSep 29, 2023


Recently, within the scope of my consultancy and coaching business, I’ve had the privilege of collaborating with individuals spanning various generations. The UK’s diverse business landscape has introduced me to a significant number of active Baby Boomers, many of whom have a steadfast commitment to remaining engaged in the business world for an extended duration. Interestingly, a substantial portion of my work has revolved around engaging with members of Generation Z, who often function as freelancers or associates, contributing their innovative ideas and even co-developing new products.

I’ve come to envision myself as a bridge or a gateway connecting these distinct generational universes. While this role presents its challenges, it is undeniably rewarding. As a late member of Generation X, I willingly embrace this challenge and strive to give it my all to discover different attitudes of people. In this article, I aim to share my insightful observations and discoveries pertaining to the generational gaps I’ve encountered during my work. Starting with the youngest:

Gen Z: The Digital Natives

True Digital Natives

Gen Z, born between the mid-1990s and the early 2010s, are the true digital natives. They’ve never known a world without smartphones and constant connectivity. Their deep understanding of technology equips them with a unique set of entrepreneurial skills.

Entrepreneurial Independence

Gen Z is marked by a desire for entrepreneurial independence. They are more likely to pursue side hustles and freelance work, valuing the flexibility and autonomy that come with it. They want to be treated as equals, even they are the service providers.

Innovators from a Young Age

Many Gen Z entrepreneurs start their ventures at an incredibly young age. They are unafraid to experiment and innovate, often using social media and e-commerce platforms to launch their businesses. In many cases, they rather appreciate real-world experience over a…



Ansı Rona-Bayıldıran

Startup Coach | Growth strategist unifying service design, data and consumer behaviour to build loved products, mum of 3, Stoic, Londoner— in Omnia Paratus