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Generational Shifts in Entrepreneurial Attributes: Gen Z, Y, X and Baby Boomers

Shifting Priorities in the Evolution of Entrepreneurship

Ansı Rona-Bayıldıran
5 min readSep 29, 2023

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Recently, within the scope of my consultancy and coaching business, I’ve had the privilege of collaborating with individuals spanning various generations. The UK’s diverse business landscape has introduced me to a significant number of active Baby Boomers, many of whom have a steadfast commitment to remaining engaged in the business world for an extended duration. Interestingly, a substantial portion of my work has revolved around engaging with members of Generation Z, who often function as freelancers or associates, contributing their innovative ideas and even co-developing new products.

I’ve come to envision myself as a bridge or a gateway connecting these distinct generational universes. While this role presents its challenges, it is undeniably rewarding. As a late member of Generation X, I willingly embrace this challenge and strive to give it my all to discover different attitudes of people. In this article, I aim to share my insightful observations and discoveries pertaining to the generational gaps I’ve encountered during my work. Starting with the youngest:

Gen Z: The Digital Natives

True Digital Natives

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Ansı Rona-Bayıldıran

Startup Coach | Growth strategist unifying service design, data and consumer behaviour to build loved products, mum of 3, Stoic, Londoner— in Omnia Paratus