Feedback is a challenge for human relations. From parents to managers, teachers. Actual feedback I am talking about, not the social media critics or complaints.
Today, let’s dive into giving feedback to the designers to reach your ideal design output (logo, process, product, website, whatsoever) ONCE FOR ALL. I have been working with designers for so many years. At first, it was troubling me to give corrections to the designer: to limit their creativity, to boss up, to hurt feelings. It was a long way to go for an inexperienced colleague.
I decided to share my learnings in a 2-min read.
Think about collaboration
Our senses and brain are not precisely good at making decisions. They are all trapped by our past experience and superficial knowing of the things. So mindset is everything. First of all, change your mindset from judging to collaborating. Remember, nobody wants to work on a logo pack for weeks. Then articulate the hidden adjective “negative” feedback into “productive”.
Be crystal clear and specific
“I don’t like the look&feel”
“This is not what I think”
Those are not feedbacks at all. Feedback has to be descriptive and indicating what is wrong and what is right. Do not tell that you don’t like it, but tell them that the specific points you are not feeling good. Such;
“The black border may be thick for the overall view, can you lower it?”
Before reviewing the design, refer back to the goals of the project to check your expectations. This can easily be rebriefed to the designer who may interpret your expectations differently.
On the other hand, you may change your mind after looking into several versions of the design, as the designer is leading the way into your journey. Tell your designer about the change of mind, that’s still OK to tell specifically what you need.
Recognition is a real fuel for hard work
Recognise what you like and tell it immediately. Show your appreciation again by clear descriptions and inclusive words. You may ask their expert opinion before deciding yours. This is very intriguing moment for the designers.